I Refused To Waste Another Month On The Wrong Idea So I Built This Simple Decision Rule

Validate demand in days, not months...

You’ve been sitting on three product ideas for the past two weeks.

Maybe five. Maybe ten.

Every single one sounds good when you first think of it.

But the second you try to commit, doubt creeps in.

• What if nobody wants this?

• What if you spend three weeks building it and it flops?

• What if there’s a better idea you haven’t thought of yet?

So you keep researching. Watching more YouTube videos. Reading more blog posts. Adding more ideas to the list.

And getting nowhere.

The problem isn’t that you can’t think of ideas. The problem is you have no way to know which one won’t blow up in your face a month from now.

I was stuck in the exact same loop until I stopped guessing and built a filter instead.

Why you feel Stuck

You think the problem is finding the “right” idea.

Too bad, It’s not.

The problem is you’re treating every idea like it deserves equal consideration, which means you never actually pick one.

You just keep collecting them like Pokemon cards and hoping one will magically feel like “the one.”

That’s not how this works.

What you need isn’t another brainstorming session.

You need a decision rule that tells you “yes, build this” or “no, move on” in under five minutes.

The Mindset shift that changes everything

Most people ask: “What should I create?”

Better question: “What are people already trying to buy?”

Because here’s the thing; your product idea doesn’t need to be creative or original or revolutionary.

It needs to be searchable and useful.

That’s it.

When you stop trying to invent something nobody’s ever seen before and start looking at what people are actively searching for right now,

product ideas become obvious instead of overwhelming.

The three question filter that ends analysis paralysis

This is what I use every single time I’m deciding if a product idea is worth my time.

Three questions.

If it passes all three, I build it. If it fails even one, I move on.

No more “maybe this could work” or “I’ll think about it.” Just a clear yes or no.

Question 1: Are people searching for this right now?

Not “would people want this if they knew about it.”

Are they actively looking for it today?

Open Pinterest search and type in your niche. Watch what autocomplete suggests.

Those aren’t random. They’re real searches from real people right now.

If you’re on Google, YouTube, Amazon, wherever; same concept.

Find what people are typing into search bars and you’ve found demand that already exists.

You’re not creating demand. You’re meeting it.

Question 2: Can you build this without burning out?

Be honest about your actual schedule.

Not the fantasy version where you have eight free hours every day.

If you have two hours a day, your product idea needs to fit that reality.

If an idea requires 50 templates or 30 videos or a 200-page workbook, it’s going to sit half-finished in your drafts folder forever.

Your first product’s job is to get done, not to be perfect.

Question 3: Would you have bought this when you were stuck at $0?

Think back to when you were overwhelmed, confused, maybe ready to quit.

What would’ve actually helped you then? Not motivated you. Not entertained you. Actually solved a problem.

If the answer is “probably not,” that idea goes in the trash. PERIOD.

What happens when you apply this

You stop wasting weeks on ideas that sound good but have no market.

You stop second-guessing yourself every five minutes because you have data backing your decision instead of just your gut feeling.

You actually pick something and start building instead of staying stuck in research mode forever.

And most importantly: you create products people are already looking for, which means they’re way easier to sell.

How to use this today

Pull up that product ideas list you’ve been staring at for the past month.

Run each idea through the three questions:

1. Are people searching for this?

2. Can I build it in the time I actually have?

3. Would I have bought this when I was stuck?

Cross off anything that’s a “no” to even one question.

Whatever’s left? Start building today.

Not next week. Not when you feel more ready.

TODAY!

Because the difference between people who make sales and people who stay stuck isn’t talent or luck or some secret strategy.

It’s that they picked something and finished it.

Why this works when everything else doesn’t

You know what kills most people? Not lack of ideas. Not lack of time. Not even lack of skills.

It’s decision fatigue.

You’ve been carrying around this list of “maybes” for weeks, and every day you don’t pick one is another day your brain has to think about it.

That’s exhausting.

This filter removes the exhaustion.

It gives you a clear framework that says “yes” or “no” in minutes instead of making you agonize over every possibility.

And once you have that clarity, building becomes simple.

The product I validated this way

I used this exact process to create The Copy-Paste Pinterest System.

Not because I thought it sounded cool. Because it passed all three questions:

People search “Pinterest for beginners” and “faceless digital marketing” constantly.

The demand is there.

I could build it while working another job because I was documenting what I was already doing anyway.

The version of me stuck at $0 six months ago would’ve paid for a clear system instead of piecing together contradictory advice from 15 different sources.

It made a sale. Just two so far, but that’s one more than I had when I was stuck in analysis paralysis.

And now I’m using the same filter for every product idea going forward.

If you want the actual step-by-step system for validating ideas and making sales on Pinterest without showing your face, check it out here.

It’s what’s working for someone with two hours a day who refuses to be on camera.

What you do next matters more than you think

Look, you can keep doing what you’ve been doing. Adding ideas to the list. Watching more videos. Waiting for the perfect idea to hit you.

Or you can apply the filter today, pick the idea that passes, and start building.

One of those options gets you closer to your first sale. The other keeps you exactly where you are.

Your move.

Got questions about applying this to your situation?

Drop a comment or shoot me a DM.

I actually respond because figuring this out together beats doing it alone.

And if you’re building alongside me, hit subscribe. I’m documenting everything as I learn it the stuff that works and the stuff that doesn’t.

Let’s build something.